DiversiFi - Ongoing Development & Site Maintenance

Ongoing Webflow development and maintenance for a venture-backed AI logistics startup, shipping regular updates, building new pages, and creating a high-intent Envoy comparison page.

The Challenge

DiversiFi is an AI-powered SaaS platform built for third-party logistics (3PL) providers, helping them modernize billing, bidding, and shipment processing. As a fast-moving, venture-backed startup, their website is a living product — constantly evolving to keep pace with new features, positioning, and go-to-market needs.

They needed a reliable Webflow developer to handle ongoing maintenance and development on a regular basis: shipping changes quickly, keeping the site healthy, and building out new pages as the company grows — all without disrupting the polished, conversion-focused experience their audience expects.

The Strategy

Ongoing maintenance and iteration. I work with DiversiFi on a continuous basis, making regular updates and improvements across the site. This means implementing design changes, refining existing pages, fixing issues, and keeping everything consistent as the brand and product evolve, the kind of steady, dependable partnership a growing startup relies on.

Building new pages. As DiversiFi expands its offering, I build new pages that match the existing design system and standards, so every addition feels native to the site rather than bolted on.

Envoy comparison page. One of the key pages I built is a comparison page positioning DiversiFi against Envoy. Comparison pages are a high-intent, conversion-critical part of a SaaS site — they help prospects evaluating alternatives make a decision. I built this page to clearly present the differences and advantages in a clean, scannable layout, fully responsive and on-brand.

The Impact

The result is a website that keeps up with a fast-growing AI startup — maintained and improved on a regular cadence, with new pages shipped as needed to support the company's growth. The Envoy comparison page gives DiversiFi a targeted asset to win over prospects actively comparing solutions, while the ongoing partnership means their site stays fast, polished, and always current.

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